Storchenwiege in a new guise: rebranding and online shop launch
The traditional brand Storchenwiege , known for its high-quality slings and baby carriers, is starting the future with a fresh approach. Under the leadership of the new owners Michele and Philipp, a comprehensive rebranding of the brand has been carried out in recent months. On December 5th, the time had come: the new design and the completely redesigned online shop were officially launched.
A fresh design for a traditional brand
The rebranding is a milestone in the history of Storchenwiege. Michele and Philipp have modernized the brand identity from the ground up, placing a clear focus on aesthetics and recognition. The new logo is timeless and elegant, the revised colors radiate warmth and freshness - perfect for reflecting the brand's values: security, quality and innovation.
“With the new design, we want to appeal not only to existing customers, but also to young parents who want to combine modern style with traditional values,” say Michele and Philipp about their vision.
An online shop that leaves nothing to be desired
In addition to the visual redesign, the online shop has been completely redesigned. It not only impresses with a modern and appealing layout, but also with a variety of new functions that significantly improve the shopping experience.
Highlights of the new online shop:
- User-friendly navigation : Customers can now find products even faster and easier.
- Detailed product information : In addition to extensive descriptions, there are practical tips on how to use the products.
- Extended filter options : The right sling or the ideal baby carrier can now be selected specifically according to individual needs.
- Mobile optimization : The shop offers an optimal shopping experience – whether on a smartphone, tablet or PC.
- Inspiring content : Parents can get inspiration from blog posts, styling ideas and application examples.
- Extended payment methods : with the change to a new shop system, a variety of payment methods are now available.
A Look into the Future
With the rebranding and the new online presence, Storchenwiege shows that tradition and innovation can go hand in hand. Michele and Philipp are optimistic about the future: "Our goal is to offer parents all over the world not only high-quality products, but also a unique shopping experience. With the new online shop and our fresh design, we are well equipped to do this."
The relaunch on December 5th marks the beginning of a new chapter for Storchenwiege – a chapter that is characterized by modernity, customer proximity and passion. Discover the new Storchenwiege experience for yourself and be inspired by the changes!
Click here to go to the new online shop:storchenwiege.de
Have you already taken a look at the new design and features? We look forward to your feedback!
