STORCHENWIEGE®
& their history
timeline
Experience the impressive story of Storchenwiege from its beginnings in 1996 to today. This timeline takes you through the most important milestones in our development - from the first idea and the founding to the handover to the next generation and the exciting new chapters. Discover how our commitment to quality, sustainability and the well-being of families has made us what we are today.
since 2024
The next generation
With a lot of passion and a vision for the future, Michele and Philipp Loll are taking over the legacy of Storchenwiege®. They bring fresh ideas and new energy to continue the brand's tradition. They dream not only of further developing the range, but also of creating new, lovingly designed products that bring families even closer together.
2009 – 2023
The 2nd generation
When Günter Schwartzer handed the company over to his daughters Ulrike Kaul and Claudia Dix, he was filled with pride and confidence. In Dresden, they continued the family business with dedication and passion. Ulrike and Claudia focused on regional, sustainable production and maintained a close, warm collaboration with midwives and babywearing consultants. In this way, they managed to carry on Günter's vision and offer parents loving support on their journey.
1996 - 2009
How it all began
When Günter Schwartzer held his granddaughter Anna in his arms for the first time, he realized how important security and closeness are for a baby. Inspired
Inspired by this special moment and the advice of experienced midwives, he set out to find the perfect solution. After intensive research and great attention to detail, he developed the first Storchenwiege® baby sling – durable,
environmentally friendly and diagonally elastic to give little miracles like Anna comfort and safety.
A new chapter from 2024
We are starting this year with news. After more than 15 years in the babywearing world, it is time for a change and Ulrike Kaul and Claudia Dix have given their baby into new hands full of confidence and trust. As the new owners (Michele and Philipp Loll) we will lead Storchenwiege into the future with innovation, fresh ideas and a lot of enthusiasm. We are delighted to be able to continue and rewrite the history of Storchenwiege with our customers and fans of the brand.
We have two children and are experienced baby carrier parents. We also have a lot of know-how from trade and sales and will be there for you with our usual good service to answer any questions you may have.
The area of baby carriers and slings is not a completely new field for us as parents of two children, as we ourselves were parents who carried their children. However, our children have now grown out of the carrying age. Neither of us comes from a professional background in the textile industry. But at least the topics of production, trade and e-commerce are firmly anchored in both of our CVs.
Michele Loll
Michele studied business administration and commerce and has worked for a market leader in the food retail sector since graduating. Here, she has taken on various tasks in sales and marketing over the past few years.
Philipp Loll
Philipp also studied business administration and commerce, at the same university, at the same time, and met Michele on his first day of university. We have been tackling life's challenges together since 2007.
Philipp's professional focus is on processes and material flow. Since 2014, he has been working as an independent project manager and supports customers in improving their operational processes.
Together we would now like to contribute all our experience to the further development of Storchenwiege.
We are always happy to receive your feedback, requests and ideas for the further expansion of Storchenwiege. We already have initial ideas for adapting the current range and further expanding with new products. So stay tuned ;-)
We would also like to take this opportunity to thank dear Claudia and Ulrike for this opportunity and to wish them all the best on their new journey.
